Conversion Page or Landing Page
It is that web that is designed in order to make the client carry out a desired conversion. It is a page where you land after following a link, be it through an ad, an email or any other means. It is usually oriented to the sale of a product or the contracting of a service.
With the aforementioned objective, a landing page must be well designed, attractive, friendly and comfortable for the user. With these pages, what is always pursued is to carry out the conversion of the consumer, therefore those responsible for it have to deploy all possible strategies to make the process take place quickly and easily.
The conversion page is what pushes the user to continue. When it is raised correctly within a company, it is a totally necessary element in the digital marketing strategy; as long as it meets minimum quality standards and is aimed at meeting the objective that the company wants with it.
What is a Conversion Page for?
It helps us for the user to go from being part of an audience to being a lead or even for a lead to become a customer through the purchase or contracting of a service. It always seeks to capture and attract, so that the visits are not in vain and materialize in acts that bring benefits to the business.
You can have thousands of different conversions, whether it's signing up, making a purchase, signing up for a newsletter, or even commenting on something. There are many types, but they are always created in order for a company to increase its leads or customers.