What is the correct way to create a web page with several languages?
A multilingual web page is one that offers its content in different languages, and directs its users to a specific language.
Serious mistakes made by novice programmers/web designers:
- domain.com/entry-1.html in [Spanish]
- domain.com/entrada-1-english.html [English]
- Instant translations through scripts or plugins
Correct way to make a website with more than one language
Use subdomains or folders
www.in.domain.com (English version subdomain)
www.domain.com/in/ (English version folder)
www.is.dominio.com (subdomain version in Spanish)
www.domain.com/is/ (Spanish version folder)
Use specific domains
www.dominio.pe / www.midominio.com.pe (Spanish version)
www.domain.com (English version)
Use region-specific URLs
We recommend that you use a URL structure with which you can direct your site, or parts of it, to users in different regions. In the following table you can see the different options:
| URL structure options | |
|---|---|
Country-specific domainexample.de | Pros:Geo-targeting is clear.Server location doesn't matter.Sites can be easily separated.Cons:Expensive (may have limited availability).Requires more infrastructure.In some cases, requirements to use domain names top level with country code are strict. |
Generic top-level subdomainsfrom.example.com | Pros:Easy to set up.Can use Search Console geo-targeting.Servers can be in different locations.Sites can be easily separated.Cons:The URL may not be enough for users to recognize geo-targeting ( for example, "is" can be a language or a country). |
Subdirectories with direct top-level domainexample.com/de/ | Pros:Easy to set up.Can use Search Console geo-targeting.Low maintenance costs (use same host).Cons:URL may not be enough for users to recognize geo-targeting.The server can only be in a single location. It becomes more difficult to separate the sites. |
URL parameterssite.com?loc=de | Not recommended.Cons:Targeting by URL is difficult.The URL may not be enough for users to recognize geo-targeting.Cannot use Search Console geo-targeting. |
More information: https://developers.google.com/search/docs/advanced/crawling/managing-multi-regional-sites?hl=es
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